You’re already valuable.
This is about staying that way
A special in-person class
Exectutive Assistants: What Holds Value Now
strictly limited seats
strictly limited seats
THE WORKPLACE HAS CHANGED AND WITH IT, THE DEFINITION OF VALUE
Most roles haven’t caught up yet.
But if you’re an Executive Assistant, you’ve likely already felt it.
In how work is being reshaped.
In what’s being asked of you.
In the subtle shift between what used to matter… and what actually moves the needle now.
AI is being embedded into workflows.
Tasks are being automated, redistributed, or removed altogether.
And teams are being asked to move faster, often without everything fully defined.
And for Executive Assistants, this has a direct impact on how effectively you can support and create leverage for the people you work with.
So the question isn’t whether things are changing.
It’s whether your role is evolving with it.
You might already be feeling this.
That what used to define a “great” EA… doesn’t quite hold in the same way anymore.
That being highly capable is still essential, but no longer the full picture.
And that there’s a version of your role emerging… that hasn’t been clearly defined yet.
Most people are approaching this at the surface level.
Learning tools.
Exploring prompts.
Trying to become more efficient.
But that’s not the real shift.
The shift is being able to clearly see:
what actually holds value in your role now
what no longer needs to sit with you
and how to operate in a way that reflects how work is actually being done
Most people haven’t done that work yet.
Not because they’re not capable.
But because they haven’t been given the space, or the lens, to do it properly.
Which means many are still operating from a version of the role that’s quietly becoming less relevant.
Not overnight.
But over time.
About this session
This session is designed to give you that space and that lens.
A small, in-person session for Executive Assistants who want to engage with this properly.
Not at the level of tools.
But at the level of how the role itself is evolving…and what that means for how you operate within it.
This isn’t about reacting to change. It’s about understanding it well enough to move with it. Deliberately.
You’ll step out of the day-to-day and be guided through a way of thinking that helps you:
interpret what is changing across the workplace
connect that to your role in a practical, grounded way
and make deliberate decisions about how you want to move forward
What makes this different
Most people are still working from an outdated definition of value.
This is about updating it. Properly.
This is not a skills session.
It’s not about doing more.
And it’s not based on existing EA playbooks.
This is about working at a different level.
Seeing what’s changing across the workplace - clearly.
Learning how to read those signals for yourself.
Reassessing your role against that, not outdated expectations.
So you can:
decide what stays
recognise what needs to shift
let go of what no longer adds value
…and articulate your role in a way that actually holds in today’s market.
What you will walk away with
A clear view of how the workplace shift is actually impacting your role
Insight into what work holds value now, and what is likely to fall away
A more advanced way of thinking about your role beyond tasks and execution
A personalised roadmap for how you want to evolve your role
Language to clearly articulate your value in performance conversations, interviews, and new opportunities
The ability to prioritise and operate in a way that better aligns with how your executive and organisation create value today
Why this matters beyond your role
When the definition of value shifts, it doesn’t just impact individual roles.
It impacts how effectively a team—and an executive—can operate.
An Executive Assistant who understands where value sits now can:
prioritise more effectively
filter and manage work with better judgement
create leverage in how their executive’s time and attention is used
This session is designed to support that level of thinking.
Not just so you can keep up, but so you can contribute at a higher level within the business
Why this needs to happen in a room
Because this level of thinking is difficult to do in isolation and you need:
Space away from the day-to-day
Exposure to different perspectives
To have your thinking challenged and expanded in real time
This is where clarity comes from
This is for Executive Assistants who:
✔ are already strong in their role, but know that is no longer enough on its own
✔ can see that the workplace is shifting, even if it hasn’t been clearly defined
✔ want to understand how to stay relevant in a changing environment
✔ are open to rethinking how they define and deliver value
This session is not for you if:
✔ you are looking for basic skills or tools training
✔ you want a prescriptive list of steps to follow
✔ you are not open to challenging how your role currently operates
Step into this with clarity
The role doesn’t need to disappear.
But it does need to be redefined.
And right now, we’re in a moment where that definition is still taking shape.
Which means:
There is space to influence it.
To position yourself within it.
To move with what’s changing, rather than trying to catch up later.
This session is about stepping into that position.
Not just understanding the shift, but being someone who can navigate it with clarity, judgement, and intent.
So you can move forward with direction… and a role that reflects where the workplace is going, not where it’s been.
You don’t need to have everything figured out.
But you do need a way to understand what’s changing and how your role evolves within it.
This session gives you that space.
A small, in-person room where the thinking is sharper, the conversations go deeper, and what you walk away with actually sticks.
Reserve your place
Need approval to attend?
Use this short email template to make the ask with clear context on how this supports your role and the business