KEYNOTE SPEAKING
RESHAPING how EXECUTIVE SUPPORT SEES its INFLUENCE, IDENTITY and IMPACT in the FUTURE of WORK
IMPACTFUL TALKS that RESONATE across ROOMS and ROLES
Rachael Bonetti delivers keynotes that elevate the capability of executive support in ways organisations feel immediately. Her work addresses the real forces shaping performance — rising expectations, accelerated complexity and the shifting environment executive teams operate in today — and equips assistants with the clarity, judgement and behavioural intelligence leadership now requires.
Drawing on decades inside senior leadership environments, Rachael names what is rarely articulated: the unseen dynamics, invisible decisions and standards that determine how effectively leaders operate. Her keynotes combine strategic insight with narrative depth, offering relevance and rigour for both assistants and the executives they partner with.
Audiences leave with more than inspiration. They leave with a measurable shift — a stronger sense of their influence, an elevated standard of support and a clearer understanding of the behaviours that drive pace, alignment and decision-making at the highest levels. Rachael’s talks stay with people because they change how work is seen, understood and practised long after the room empties.
The KEYNOTE THEMES that ORGANISATIONS BOOK to STRENGTHEN EXECUTIVE SUPPORT
Rachael’s keynotes speak to the capabilities that matter most on stage today: the influence that shapes how work moves, the judgement required in fast-paced environments and the inner identity that strengthens presence at senior levels. Her sessions cut through familiar narratives and offer audiences the clarity, confidence and perspective needed to meet the demands of the environment executive teams operate in today.
Below are the keynote themes event organisers most often invite Rachael to deliver when they want memorable sessions that elevate thinking, shift perception and resonate long after the room empties.
The Next Generation EA
The assistants shaping the future will be the ones who challenge old narratives, steward reputation and lead change with clarity and confidence.
AI is reshaping the pace, complexity and expectations of work. In this landscape, the EA profession stands at a crossroads — its own blockbuster moment — where the familiar ways of working no longer match the reality of what organisations need. There is no roadmap for what comes next, which is why the EAs who reimagine what is possible now will be the ones who define the future of the role.
This keynote reframes what it means to be an EA in the age of AI — not through tools or trends, but through capability, judgement and the courage to let go of inherited stories about the profession. It explores how assistants can operate as stabilising forces in fast-moving environments, strengthening leadership and holding the standards that protect pace, clarity and trust.
Above all, it gives audiences a new way to see their relevance: the ability to recognise openings for influence, reshape their value and take the lead in a moment where the role has never mattered more — and where the path forward must be created, not followed.
This session invites EAs to become futurists in real time — shaping how work moves forward while consciously evolving their own role, relevance and career as the landscape shifts.
Keynote shifts:
This session invites audiences to:
Understand the crossroads the profession now stands at — and what is at stake
Reimagine the EA role as a driver of clarity, judgement and reputation stewardship
See how AI is redefining expectations of executive support and changing the way work moves in organisations
Recognise when outdated narratives restrict influence and contribution
Identify opportunities to reshape value and lead change in environments with no roadmap
Step into the identity of a stabilising, forward-moving force inside their organisation
The Leverage Point
The work you can’t see is often the work that shapes everything.
Executive support is one of the least understood forces inside organisations — yet it sits at the centre of how leaders operate, how decisions move and how momentum is created. Much of an assistant’s influence is felt long before it is ever seen, shaping alignment, judgement and the conditions leaders rely on to perform.
This keynote makes the invisible visible. It explores the hidden architecture of executive support — the standards, signals and micro-decisions that quietly determine whether an organisation moves with clarity or friction. It reframes the EA role as a powerful leverage point in leadership effectiveness and shows why the work that appears invisible is often the work that carries the most weight.
Audiences leave with a sharper way of seeing themselves and their contribution: not as task-driven support, but as an unrecognised force with the ability to shift pace, strengthen leadership and influence the environments executives move through.
Keynote shifts:
This session invites audiences to:
See the invisible architecture that shapes organisational pace and leadership performance
Understand why their influence is felt even when it isn’t named
Recognise the power of the daily decisions and standards that sit beneath formal responsibility
Reframe “invisible work” as strategic, influential and essential
Identify where influence already lives — and where it can be expanded with intention
Signal Your Value
The work that transforms how you show up starts long before you enter the room.
Executive assistants are operating in environments where reputation, presence and narrative shape opportunity as much as capability does. To stand out, it’s not enough to be competent — you need clarity. A clear sense of who you are, what you bring and how to ensure the way you show up matches the impact you want to create.
This keynote is about sharpening identity, not compensating for a lack of confidence. It helps EAs define the personal brand narrative they want to be known for, communicate it with intention and show up in ways that align their behaviour, judgement and presence with the opportunities they want to step into. It explores how strategic visibility works at senior levels — how people are remembered, how talent is recognised and how reputation becomes a career advantage.
This isn’t about performative professionalism. It’s about being deliberate with the story you tell, the signals you send and the impression your brand and presence creates. When those elements align, assistants are no longer seen as resources. They are seen as talent.
Keynote shifts:
This session invites audiences to:
Laser in on what makes them distinctive — and articulate it with clarity
Shape a personal narrative that positions them as talent, not task support
Align behaviour, presence and reputation with the opportunities they want
Understand how strategic visibility works at senior levels
Show up in ways that reflect their capability, identity and ambition
Be remembered for the right things — and recognised for their contribution
FRESH CONTENT
INTELLIGENT, RELEVANT, and ACTIONABLE CONTENT
Every keynote Rachael delivers is crafted for the room she’s speaking to — grounded in real-world executive insight and shaped by the moments of change audiences are navigating today. Her content blends sharp analysis with lived experience at senior levels, offering practical, perspective-shifting ideas that land with clarity and relevance.
Rachael’s sessions are anything but generic. They’re intentional, current and designed to create genuine shifts in how executive support sees itself, shows up and contributes. Her audiences leave energised, equipped and thinking differently about their influence and the future of their work.
As SEEN in some PRETTY COOL PLACES
BOOK RACHAEL for YOUR NEXT EVENT
Rachael speaks at events and conferences across Australia and internationally, delivering keynotes that resonate with executive assistants, leaders and professional audiences alike. Based in Victoria, Australia, she is available for in-person and virtual engagements, including conferences, summits, forums and executive off-sites.
Ready to elevate your next event?
Click below to enquire about bringing Rachael to your conference, summit or professional event.
Still want to learn more?
Explore Rachael’s background, body of work and the perspective that shapes her approach here.