Elevating EXECUTIVE ASSISTANTS into STRATEGIC CONTRIBUTORS driving business performance
HI! I’M RACHAEL BONETTI.
With nearly three decades of experience working alongside senior leaders — including CEOs and Chairs — I specialise in developing executive assistant capability that strengthens organisational performance. My background spans high-stakes leadership environments where judgement, discretion and strategic support matter.
I deliver practical, considered training that supports executive assistants to operate with confidence and intent — moving beyond task execution to become trusted partners within leadership teams.
Let me help you:
Bridge the gap between operational support and strategic influence
Develop a strong understanding of business dynamics and executive decision-making
Contribute to initiatives that improve productivity, collaboration and organisational outcomes
Operate with confidence as a trusted member of the executive team
TOOLS and STRATEGIES grounded in EXECUTIVE REALITY, for STRATEGIC PARTNERSHIP.
TRUSTED by TOP THOUGHT LEADERS and BRANDS
FOR EXECUTIVE ASSISTANTS
REDEFINING the role of EAs
Many executive assistants are expected to operate strategically without being given the frameworks, context or development to do so. Too often, growth is left to self-navigation rather than being intentionally supported.
My work addresses that gap. Through structured, practical training, I support EAs to move beyond task execution and operate as informed, strategic contributors — with the confidence, judgement and business understanding senior environments require.
WHY IT MATTERS FOR YOU
You’ll drive meaningful change and elevate your role within your organisation
You’ll lead high-impact initiatives that boost productivity and efficiency
You’ll collaborate more effectively with executives and contribute to key business decisions
You’ll become a trusted partner who influences organisational success
FOR ORGANISATIONS
ADDRESSING a GROWING GAP in EXECUTIVE SUPPORT
Many organisations expect executive assistants to operate strategically without having invested in the development required to support that shift. As leadership environments become more complex, this gap creates friction — limiting effectiveness across both executive and support roles.
My training addresses this at a systemic level. It equips executive assistants with the frameworks, judgement and business context required to operate strategically — strengthening decision support, execution and overall organisational performance.
ENABLE YOUR EAs TO:
Contribute to initiatives that improve organisational efficiency and execution
Strengthen decision-making through informed, proactive executive support
Operate as strategic partners within the leadership ecosystem
FRESH, FORWARD LOOKING INSIGHTS for EAs and LEADERS
My work sits at the forefront of how the executive assistant profession is evolving. I research, analyse and articulate what changing leadership expectations, organisational complexity and emerging ways of working mean for executive support — now and into the future.
Through keynotes and speaking engagements, I help organisations and executive support teams understand what needs to shift to remain effective, credible and strategically aligned. The result is not inspiration alone, but clarity — insight leaders and EAs can act on immediately.
INSTANT RESOURCES for CAREER SUCCESS
Access a curated collection of downloadable tools, templates and guides designed to support focused, effective development — without overwhelm or unnecessary complexity.
The Career Success Shop offers self-paced resources for executive assistants who want clear frameworks, practical structure and thoughtful support as they strengthen how they operate at senior level.
EA TRANSFORMATION STORIES